Sousa Renovations · Calgary, AB
Performance Highlights
Before
4–
Jobs per month
After
0–
Pipeline status
Before
Unknown
Lead source tracking
After
0%
Lead source tracking
Before
14
Google reviews
After
0
Google reviews
Sousa Renovations is a kitchen and bathroom renovation company in Calgary. Seven years in business, a skilled team, and a portfolio of work that any contractor would be proud of. The problem was never the quality of what they built. It was that not enough people knew they existed.
22–
Pipeline status
Pipeline status
100%
Lead source tracking
Lead source tracking
68
Google reviews
Google reviews
Most of their work came through Houzz and word of mouth.
When referrals were strong, the calendar filled. When they dried up, so did the enquiries. The owner had tried running some ads but couldn't tell if they had done anything. There was no visibility into where leads came from, no system to generate them predictably, and no way to plan even three months ahead.
The business had almost zero presence in Google search for the renovation terms Calgary homeowners actually use
The website was built to impress — not to convert. Beautiful photos, zero clear next step
There was no local SEO strategy — Google Business Profile was barely filled out
All leads came from Houzz and referrals — no owned traffic, no predictable pipeline
There was no system to follow up with quote requests that didn't immediately book
01
Customer Journey Design
We mapped the complete path from first search to signed contract for a Calgary homeowner considering a renovation — and built everything around that journey.
02
Local SEO Foundation
We rebuilt their Google Business Profile and executed an on-page SEO strategy targeting high-value renovation searches across Calgary and surrounding areas.
03
Conversion-First Website Rebuild
We redesigned the site's quote flow and calls-to-action around one goal — getting the right homeowner to request a quote. Project gallery, trust signals, and a frictionless form.
04
Google Ads — Targeted by Room Type
We ran tight campaigns targeting specific renovation types (kitchen remodel, bathroom renovation) in specific Calgary neighbourhoods — homes in their price range.
05
Lead Nurture
We built the follow-up email sequence for quote requests that didn't immediately convert — recovering a meaningful portion of leads that would otherwise be permanently lost.
0–
Pipeline status
0%
Lead source tracking
0
Google reviews
Within four months, Sousa went from 4–6 leads per month to consistently landing 22–28 qualified enquiries. Booked revenue in the pipeline tripled. For the first time, the owner had a lead source she fully controlled and could predict.
Monthly leads grew from 4–6 to 22–28 per month
Booked pipeline revenue tripled within 4 months
Top 5 Google ranking for kitchen remodel Calgary and related terms
Google Business Profile views up 340%
Quote-to-booking rate improved from 18% to 41%
First owned lead channel
no longer dependent on Houzz or referrals alone
In Their Words
For years I couldn't tell you where my next job was coming from. Now I'm turning work away and choosing the projects I want. That changes everything.
Mark Sousa, Sousa Renovations
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