Coastal Goods Co. · Saskatoon, SK
Performance Highlights
Before
1.4%
Store conversion rate
After
0%
Store conversion rate
Before
9%
Email share of revenue
After
0%
Email share of revenue
Before
~6%
Cart abandonment recovered
After
~0%
Cart abandonment recovered
Coastal Goods Co. is a direct-to-consumer homeware brand with a beautiful product and a loyal early following. The product and brand were genuinely strong — but the store wasn't converting the traffic it was already getting.
3.6%
Store conversion rate
Store conversion rate
31%
Email share of revenue
Email share of revenue
~22%
Cart abandonment recovered
Cart abandonment recovered
They were spending more on traffic every month while sales stayed flat.
Most visitors left without buying, abandoned carts were never recovered, and there was no real email system turning interested browsers into customers — or one-time buyers into repeat ones.
The store was leaking revenue at every stage of the customer journey.
Visitors were dropping off on product pages before reaching checkout.
Abandoned carts had no follow-up sequence — those sales were permanently lost.
Email was generating less than 10% of revenue despite a warm, engaged list.
There was no retention infrastructure bringing customers back for a second purchase.
01
Conversion Architecture
We rebuilt the customer journey through the store — product pages, the path to cart, and the checkout experience — to remove every point of hesitation and drop-off. Same traffic, more buyers.
02
Abandoned Cart Recovery
We built the full email and SMS recovery sequence for customers who added to cart but didn't complete. What used to be permanently lost sales became a predictable, automated revenue stream.
03
Email and Retention System
We built the lifecycle email system that turns one-time buyers into repeat customers. Automated welcome flows, post-purchase sequences, and win-back campaigns — all running without manual effort.
04
Full Revenue Measurement
We connected every channel to every sale so the brand finally knew which traffic was worth paying for, and which was costing them without producing.
0%
Store conversion rate
0%
Email share of revenue
~0%
Cart abandonment recovered
In 90 days, the store's conversion rate more than doubled — meaning the same traffic produced far more sales — and email went from a minor channel to nearly a third of total revenue, almost entirely automated.
Store conversion rate grew from 1.4% to 3.6%
same traffic, more buyers
Email revenue share grew from 9% to 31% of total revenue
Abandoned cart recovery rate went from ~6% to ~22%
Revenue from repeat customers up significantly with retention flows
First full-funnel revenue attribution in place
In Their Words
We were about to spend more on ads. Instead they showed us we were leaking money everywhere and fixed it. Same traffic, far more sales.
Founder, Coastal Goods Co.
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